Privacy Policy

Privacy Policy for Blood Forest: Pixel Action RPG
Last Updated: June 5, 2025

1. Introduction
   Welcome to Blood Forest: Pixel Action RPG, a pixel art action RPG developed by Retribution Games ("we," "us," or "our"). This Privacy Policy explains how we collect, use, share, and protect your information when you play our game on Android devices. The game is designed for players aged 13 and older and contains mild pixelated blood but no violence, drugs, self-harm, or mature content. For questions, contact us at simpleandfungames@gmail.com.
2. Information We Collect
   We collect minimal data to provide and improve Blood Forest: Pixel Action RPG, primarily through our third-party advertising partner, Appodeal:

• Device Information: Device type, operating system (Android), IP address, and technical data (e.g., device model, OS version) to ensure the game and ads run smoothly.
• Advertising Data: Android advertising ID and ad interactions (e.g., ad views, clicks, impressions) to serve interstitial and rewarded video ads. If you consent to personalized ads, Appodeal uses the advertising ID for targeted advertising; otherwise, non-personalized ads are served.
• Performance Data: Crash logs, diagnostics (e.g., battery usage, device performance), and other app performance data (e.g., ad load times) to monitor and improve the game and Appodeal’s ad-serving functionality.
• Location Data: Approximate location (e.g., city-level data) may be collected if enabled for location-based ad targeting. [Remove this line if location is disabled in your Appodeal dashboard and build.settings.]
• Gameplay Data: Progress, scores, coins, and in-game choices (e.g., map selections) stored locally on your device to save your game and enhance your experience.
• User-Provided Data: If you contact us for support, we may collect your email or other provided information.

We do not collect sensitive personal information like names, addresses, or payment details unless explicitly provided (e.g., via support emails). The game does not use analytics services like Google Analytics or Firebase.

3. How We Use Your Information
   We and Appodeal use the collected data to:

• Provide and improve Blood Forest: Pixel Action RPG’s functionality, including ad delivery.
• Save your game progress and preferences (e.g., coins earned, map selections).
• Deliver interstitial and rewarded video ads to keep the game free.
• Analyze app and ad performance (e.g., crash logs, ad load times) to optimize the game and Appodeal’s SDK.
• Prevent ad fraud (e.g., detecting invalid ad clicks using the advertising ID).
• Respond to your support inquiries.

4. Data Sharing
   We share data only as necessary:

• Third-Party Services:
  • Appodeal: Our ad mediation platform serves interstitial ads (during loading screens) and rewarded video ads (in specific game areas). Appodeal may share the Android advertising ID, ad interactions, and approximate location (if enabled) with ad networks like Google AdMob, AppLovin, and Vungle for personalized ads and analytics. Crash logs, diagnostics, and other app performance data are collected by Appodeal but not shared with third parties. See Appodeal’s Privacy Policy (https://www.appodeal.com/privacy-policy) for details.
• Legal Requirements: We may share data if required by law or to protect our rights.

We do not sell your personal information to third parties.

5. Your Choices and Consent

• Ad Consent: On first launch, the game displays a consent dialog asking for permission to serve personalized ads. You can accept or decline. You can change your consent anytime by tapping the “Ad Consent” button on the opening screen.
• Non-Personalized Ads: If you decline consent, Appodeal serves non-personalized ads, limiting data collection and tracking.
• Device Settings: You can manage ad preferences in your Android device settings (e.g., opt out of personalized ads via Google’s ad settings).

6. Your Rights (EU GDPR and Other Regions)
   Under laws like GDPR (EU) or CCPA (California), you may have rights to:

• Access or correct your data.
• Request deletion of your data.
• Opt out of personalized ads (via the in-game consent dialog or device settings).
  To exercise these rights, contact us at simpleandfungames@gmail.com. For ad-related data (e.g., advertising ID), users can reset their advertising ID in Android settings or opt out via Appodeal’s privacy options (see their privacy policy).

7. Data Storage and Security
   We store gameplay data (e.g., progress, coins) locally on your device using secure methods. Appodeal stores ad-related and performance data (e.g., crash logs, diagnostics) as described in their privacy policy, typically for as long as necessary for analytics and optimization. We use industry-standard measures like encryption for data we control, but no system is completely secure. Data is retained only as long as necessary for the purposes outlined here or as required by law.
8. Children’s Privacy
   Blood Forest: Pixel Action RPG is designed for players aged 13 and older. We do not knowingly collect personal information from children under 13. If we learn that a child under 13 has provided personal information, we will delete it promptly. Parents or guardians can contact us at simpleandfungames@gmail.com.
9. Cookies and Tracking Technologies
   The game uses device identifiers for ad delivery via Appodeal. No cookies are used. You can manage ad tracking in your Android device settings or through the in-game consent dialog.
10. Changes to This Policy
    We may update this Privacy Policy to reflect changes in the game or legal requirements. Significant changes will be communicated via the game or by updating the “Last Updated” date. Please review this policy periodically.
11. Contact Us
    For questions or concerns, contact:
    Email: simpleandfungames@gmail.com